Nirmalya Kumar

Nirmalya Kumar

Biography
Nirmalya Kumar is Professor of Marketing, Director of Centre for Marketing, and Co-Director for Aditya V. Birla India Centre at  London Business School.
Nirmalya is passionate about marketing and willing to espouse controversial positions. He believes that the marketing function is currently in crisis.  By focusing on the 4P's, marketing is caught in the whirlpool of corporate obscurity that comes with responsibility for tactical implementation issues. Instead, for marketing to be relevant to CEOs, it must become strategic, cross-functional, and bottom-line oriented.
Nirmalya has espoused this message through his 3V model in writing, by teaching at Harvard, IMD, London Business School, and Northwestern University, as a consultant to over 50 Fortune 500 Companies, and to the press.



Soruce: http://faculty.london.edu/nkumar/